Passionate and Local: XLR8's Fitness Commitment

Our dedicated XLR8 team is deeply passionate about fitness and sport. This passion is not just a job for us, it's a way of life. We take pride in being a 25-year-old, 100% New Zealand family-owned and operated business in Canterbury.

Founded, Owned and Operated By Fitness & Sports Training Professionals

Our business owners have many years of experience as practitioners in the fitness and elite sports training industry. Their wealth of knowledge and expertise has been instrumental in shaping our business's success. 

Local Heritage and Global Recognition

One significant distinction between XLR8 and our competitors is our local heritage. Born in New Zealand over 25 years ago, the brand was founded with an unwavering commitment to quality and innovation.

In 2005, we were honoured as an award-winning exporter, shipping our fitness and sports equipment to 18 countries, a testament to the quality and innovation that New Zealand is known for. Our commitment to quality and innovation is unwavering, giving our customers the confidence they need in our products.

Leading in Sports Speed and Conditioning

XLR8 continues to lead globally in sports speed and conditioning, aiding countless athletes in achieving greater speed, power and agility. 

Comprehensive Fitness Solutions

The XLR8 Fitness range is not just a collection of products; it's a comprehensive solution. It's brimming with top-notch products tailored to meet the diverse needs of commercial gyms, home gyms, professional trainers, educators, rehabilitation and medical specialists, coaches, and athletes.

Quality Endorsements and Availability

Whether you represent a gym, are an athlete, part of a school, a physiotherapist, or a sports team seeking high-quality equipment and a competitive edge, we are here to assist you. XLR8 products have earned glowing endorsements from New Zealand's foremost coaches, fitness professionals, and athletes.

Industry professionals turn to XLR8 when prioritizing quality and performance. Our top-of-the-line equipment is available in popular commercial gyms, elite sports facilities, professional rugby and league settings, and thousands of schools and households nationwide.